Anchor Home Watch
Brand Design
Anchor Home Watch and Concierge is a husband-and-wife business founded by Scott and Felicia Anderson in Beaufort, South Carolina. They specialize in providing trusted, top-quality care for seasonal residents, ensuring their homes are safe and well-maintained while they’re away.
For their logo, we anchored the design around the symbol of an anchor—an obvious choice given the name. The "A" at the top of the anchor not only crowns the design, but also mirrors the roofline of a home and an arched gable design, bringing a sense of home and security to the brand. The "W" wraps around the anchor like a sailor's knot, symbolizing trust, dedication, and the strong customer service they provide.