bébélicious was created by a mom of two, who set out to solve a challenge many parents face: finding a healthy, convenient food option for babies, toddlers, and small children. Inspired by her own son’s solid food journey, she developed these pancakes to make life easier. They’re designed to promote self-feeding, introduce recommended allergens, and provide a nutritious option—all without spending hours in the kitchen.

The playful logo reflects the joy of toddlerhood, paired with green tones to nod to the wholesome ingredients in every bite. This logo inspiration also influenced the packaging design, where ingredient illustrations capture the essence of healthy, convenient meals for little ones.