Burn Down for What? isn’t your average candle shop—it’s a bold, unapologetic brand delivering real, relatable scents made from all-natural soy wax, cotton wicks, and authentic fragrances, all served with a side of humor. Owner Molly, a powerhouse female entrepreneur, came to me ready to take her brand to the next level with a fresh, cohesive labeling system that embodied her signature bold and fun energy.

We worked together to design labels for 16 unique candles (with more on the way!) that seamlessly fit multiple product sizes while keeping the brand’s edge intact. Next, we turned our attention to the website. To highlight the revamped look, we collaborated with Gari-Ann of Kia & Co., whose incredible photography brought the candles, labels, and brand personality to life. (If you’re in need of killer branding photography, she’s the one to call!)

Finally, we gave the website a full makeover, making it as bold, fun, and easy to navigate as the brand itself. Now, shopping for candles has never been simpler—or sassier.

Want to explore the revamped brand and find your new favorite scent? Head over to www.burndownforwhatcandles.com to check it out!