Little Leaf is a boutique-style houseplant shop in Fort Mill, SC, founded by Sarah Little. Her vision was simple yet impactful: to create a personalized plant-shopping experience, offering a curated selection of high-quality plants perfect for any space. Alongside the plants, Little Leaf features beautiful pots, planters, and houseplant accessories—including books and watering cans—all while championing local businesses.

When Sarah approached me to help bring her dream to life, I couldn’t wait to get started! Despite my lack of a green thumb, I was inspired by her passion and ready to dig in. Together, we crafted an elegant, organic logo that captures the heart of her brand. From there, I developed a full branding suite, including business cards, social media graphics, and a website to celebrate Little Leaf’s grand opening.

In addition to the charming brick-and-mortar shop, Sarah introduced a "plant rover," a mobile extension of Little Leaf that traveled to local markets and events. Over time, Little Leaf embraced this mobile model exclusively, popping up at markets to bring the joy of plants to the community. As a result, the website shifted focus, no longer needed for the updated business structure.

Little Leaf’s story is a testament to adaptability, growth, and the love of plants. It was an honor to help Sarah cultivate her vision!

Brand photography is by Misty Saves the Day.